{"id":1385,"date":"2023-11-07T18:30:56","date_gmt":"2023-11-07T18:30:56","guid":{"rendered":"https:\/\/ugocd.com\/eng\/?p=1385"},"modified":"2023-11-08T16:11:43","modified_gmt":"2023-11-08T16:11:43","slug":"serp-enhanced","status":"publish","type":"post","link":"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/","title":{"rendered":"Optimizing SERP Navigation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1385\" class=\"elementor elementor-1385\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa1c74a e-flex e-con-boxed e-con e-parent\" data-id=\"aa1c74a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ba1260a e-flex e-con-boxed e-con e-child\" data-id=\"ba1260a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44274ea elementor-widget elementor-widget-heading\" data-id=\"44274ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575b7d5 elementor-widget elementor-widget-heading\" data-id=\"575b7d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About ReportLinker<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac06ff7 elementor-widget elementor-widget-text-editor\" data-id=\"ac06ff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ReportLinker is a SaSS (Software as a Service) platform that collects and analyzes data from various public sources, such as research reports, surveys, interviews, financial data, etc., and presents them in the form of reports and analyses to help its clients better understand their market and make informed decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a67234 elementor-widget elementor-widget-heading\" data-id=\"5a67234\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client: ReportLinker  |  Role: UI Designer  |  Date: 2019 (divided in multiple MVP\u2019s)  |  Team: 5 members<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4645c0 e-flex e-con-boxed e-con e-child\" data-id=\"f4645c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7e75ab e-flex e-con-boxed e-con e-child\" data-id=\"f7e75ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b2372 elementor-widget elementor-widget-text-editor\" data-id=\"91b2372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ReportLinker<\/p>\n<span class=\"description\">Client<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26ff3c8 e-flex e-con-boxed e-con e-child\" data-id=\"26ff3c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0596276 elementor-widget elementor-widget-text-editor\" data-id=\"0596276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI designer<\/p><p><span class=\"description\">My role<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6374f8 e-flex e-con-boxed e-con e-child\" data-id=\"e6374f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-037d03c elementor-widget elementor-widget-text-editor\" data-id=\"037d03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2019<\/p><p><span class=\"description\">Year<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8a47a3 e-flex e-con-boxed e-con e-child\" data-id=\"f8a47a3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca05f4 elementor-widget elementor-widget-text-editor\" data-id=\"5ca05f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1 Stakeholder<\/p><p>1 Marketing manager<\/p><p>2 Developers<\/p><p><span class=\"description\">5 Team members<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed43b3 elementor-widget elementor-widget-heading\" data-id=\"3ed43b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My contributions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362856a e-flex e-con-boxed e-con e-child\" data-id=\"362856a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-981f172 e-flex e-con-boxed e-con e-child\" data-id=\"981f172\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c94644 elementor-widget elementor-widget-text-editor\" data-id=\"8c94644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI Design<\/p><p><span class=\"description\">Ilustrator<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d89f93 e-flex e-con-boxed e-con e-child\" data-id=\"8d89f93\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4270a68 elementor-widget elementor-widget-text-editor\" data-id=\"4270a68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prototype<\/p><p><span class=\"description\">Adobe XD<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36bd506 e-flex e-con-boxed e-con e-child\" data-id=\"36bd506\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea357bf elementor-widget elementor-widget-text-editor\" data-id=\"ea357bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integration<\/p><p><span class=\"description\">Gitlab, Less, Vue, Tailwind<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-260181d e-flex e-con-boxed e-con e-child\" data-id=\"260181d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24e9be8 elementor-widget elementor-widget-text-editor\" data-id=\"24e9be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Survaillance<br \/>tools<\/p><p><span class=\"description\">Hotjar, GA(Google Analytics)<br \/>and NPS (Net Promoter Score)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74cba15 e-flex e-con-boxed e-con e-child\" data-id=\"74cba15\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-691569e elementor-widget elementor-widget-heading\" data-id=\"691569e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">cONTEXT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a504217 elementor-widget elementor-widget-heading\" data-id=\"a504217\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Navigation Efficiency Challenge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9481e6 elementor-widget elementor-widget-text-editor\" data-id=\"f9481e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have a system called NPS (Net Promoter Score), and usually, people who are not happy with the experience leave comments.<\/p><p>\u00a0<\/p><p>It&#8217;s there where we can find ergonomic problems. In this case, I didn&#8217;t have the opportunity to do research. The product team came to me with the problem and ideas to solve this problem, but reading the comments in the NPS, helped me confirm the frustration of some clients who found the navigation in the platform time-consuming.<\/p><p>\u00a0<\/p><p>Based on that, we built a hypothesis and a problem to solve for them. Users needed the ability to swiftly browse search results to find the most relevant data within documents. Prior to this, subscribers had to search each result individually, opening each document one by one to check for the required data. This method of research was time-consuming.<\/p><p>\u00a0<\/p><p>They didn&#8217;t find the value in the product that was supposed to assist them in locating their data as quickly as possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad0e718 e-flex e-con-boxed e-con e-child\" data-id=\"ad0e718\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33edc0d e-con-full e-flex e-con e-child\" data-id=\"33edc0d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b2b2c elementor-widget elementor-widget-image\" data-id=\"f9b2b2c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"210\" height=\"210\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/pharmaceutical-manager.svg\" class=\"attachment-large size-large wp-image-1429\" alt=\"User picture\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ce9fd elementor-widget elementor-widget-text-editor\" data-id=\"26ce9fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Pharmaceutical Manager<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b056d5b e-con-full e-flex e-con e-child\" data-id=\"b056d5b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e46572b elementor-widget elementor-widget-text-editor\" data-id=\"e46572b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Sector:<\/strong> Drug Manufacturing<\/li><li><strong>Objectif:<\/strong> Find specific information about generic pharmaceuticals in Brazil.<\/li><li><strong>Challenges:<\/strong>\u00a0Time Constraints: Limited time to research and gather comprehensive information.<br \/>Data Overload: struggle to filter through an overwhelming amount of information.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eaeb218 e-flex e-con-boxed e-con e-child\" data-id=\"eaeb218\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccde54c elementor-widget elementor-widget-heading\" data-id=\"ccde54c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prototyping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6ce11 elementor-widget elementor-widget-heading\" data-id=\"ad6ce11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benchmark<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893807d elementor-widget elementor-widget-text-editor\" data-id=\"893807d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We needed to reconsider how our users conducted searches on the platform.<\/p><p>\u00a0<\/p><p>Their main concern was the excessive time spent on finding, scanning, and selecting the documents they needed. To address this issue, we conducted a benchmark analysis of competitor websites and other sites with more user-friendly interfaces than ours. Our findings led us to the decision of adding a document viewer alongside the search results list.<\/p><p>\u00a0<\/p><p>This allows users to click on an excerpt from the document and quickly view and scan its content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9cc25 elementor-widget elementor-widget-image\" data-id=\"0f9cc25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2337\" height=\"2560\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-scaled.jpg\" class=\"attachment-full size-full wp-image-1423\" alt=\"For the benchmark I visit sites like Hubspot, gettyimages, Alphasense and Litmus\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-scaled.jpg 2337w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-274x300.jpg 274w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-935x1024.jpg 935w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-768x841.jpg 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-1402x1536.jpg 1402w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/benchmark-analytics@2x-80-1870x2048.jpg 1870w\" sizes=\"(max-width: 2337px) 100vw, 2337px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">For the benchmark I visit sites like Hubspot, gettyimages, Alphasense and Litmus<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1991df3 elementor-widget elementor-widget-heading\" data-id=\"1991df3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wireframes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7618b elementor-widget elementor-widget-text-editor\" data-id=\"4b7618b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this conclusion, I started developing wireframes and structuring the information, focusing on the SERP (Search Engine Results Page of the platform).<\/p><p>\u00a0<\/p><p>We tried different structures and had some disagreements in the process. Given that the reading direction is left to right in Western countries, and our target audience primarily comes from these regions, I proposed having the visualizer on the left and the list of results on the right.<\/p><p>\u00a0<\/p><p>The stakeholder didn&#8217;t agree with me based on the importance of the list of results and suggested that it could be better to have it on the left to make it more quickly noticeable. I found that it made sense, so we tested it that way.<\/p><p>\u00a0<\/p><p>Years later, someone on the team made the same comment that I did (about the position of the visualizer), and I couldn&#8217;t help but think<br \/>that we should have tested both versions to see which performed better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-800cc3a elementor-widget elementor-widget-image\" data-id=\"800cc3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2401\" height=\"1822\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80.jpg\" class=\"attachment-full size-full wp-image-1420\" alt=\"Versions of the proposal of wireframes\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80.jpg 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80-300x228.jpg 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80-1024x777.jpg 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80-768x583.jpg 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80-1536x1166.jpg 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80-2048x1554.jpg 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Versions of the proposal of wireframes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-365ee5f elementor-widget elementor-widget-heading\" data-id=\"365ee5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wireframe Prototype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eba493 elementor-widget elementor-widget-text-editor\" data-id=\"2eba493\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To validate specific interactions and ensure we were on the right path regarding ergonomics, I created a prototype based on the wireframes.<br \/>This enabled us to confirm that the navigation was indeed smoother than before.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b67f2b elementor-widget elementor-widget-video\" data-id=\"1b67f2b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/ugocd.com\\\/eng\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/prototyping-wireframes-serp-enhanced@2x-80.jpg&quot;,&quot;id&quot;:1420,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Versions of the proposal of wireframes&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/wireframe-navigation-platforme-serp-enhanced.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80.jpg\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-wireframes-serp-enhanced@2x-80.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Versions of the proposal of wireframes\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ae84d elementor-widget elementor-widget-heading\" data-id=\"47ae84d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mockups<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ffb02d elementor-widget elementor-widget-text-editor\" data-id=\"2ffb02d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next, I began designing high-quality mockups. With the assistance of the product team, we considered all possible scenarios, knowing that testing would uncover further refinements.<\/p><p>\u00a0<\/p><p>During this phase, we identified some navigation issues that had not been apparent in the wireframing process. Previously, we had a clustered page for statistics that displayed a list of countries and units of the stats. The challenge was to simplify this page and incorporate it into the navigation more effectively. To address this, we added a dropdown to the stats section, which presented the same information as the clustered page.<\/p><p>\u00a0<\/p><p>Additionally, users could now search for specific keywords, saving them valuable time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3fe5e elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9a3fe5e\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9a3fe5e\" data-elementor-lightbox-title=\"Serp Enhanced mockup\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Serp Enhanced project\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyOCwidXJsIjoiaHR0cHM6XC9cL3d3dy51Z29jZC5jb21cL2VuZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3Byb3RvdHlwaW5nLW1vY2t1cHMtc2VycC1lbmhhbmNlZC0xQDJ4LTgwLmpwZyIsInNsaWRlc2hvdyI6IjlhM2ZlNWUifQ%3D%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-1@2x-80.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-1@2x-80.jpg\" alt=\"Serp Enhanced mockup\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Serp Enhanced project<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9a3fe5e\" data-elementor-lightbox-title=\"Serp Enhanced mockup\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Serp Enhanced project\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxOSwidXJsIjoiaHR0cHM6XC9cL3d3dy51Z29jZC5jb21cL2VuZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3Byb3RvdHlwaW5nLW1vY2t1cHMtc2VycC1lbmhhbmNlZC00QDJ4LTgwLmpwZyIsInNsaWRlc2hvdyI6IjlhM2ZlNWUifQ%3D%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-4@2x-80.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-4@2x-80.jpg\" alt=\"Serp Enhanced mockup\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Serp Enhanced project<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9a3fe5e\" data-elementor-lightbox-title=\"Serp Enhanced mockup\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Serp Enhanced project\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxOCwidXJsIjoiaHR0cHM6XC9cL3d3dy51Z29jZC5jb21cL2VuZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3Byb3RvdHlwaW5nLW1vY2t1cHMtc2VycC1lbmhhbmNlZC0zQDJ4LTgwLmpwZyIsInNsaWRlc2hvdyI6IjlhM2ZlNWUifQ%3D%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-3@2x-80.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-3@2x-80.jpg\" alt=\"Serp Enhanced mockup\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Serp Enhanced project<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9a3fe5e\" data-elementor-lightbox-title=\"Serp Enhanced mockup\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Serp Enhanced project\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQxNywidXJsIjoiaHR0cHM6XC9cL3d3dy51Z29jZC5jb21cL2VuZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3Byb3RvdHlwaW5nLW1vY2t1cHMtc2VycC1lbmhhbmNlZC0yQDJ4LTgwLmpwZyIsInNsaWRlc2hvdyI6IjlhM2ZlNWUifQ%3D%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-2@2x-80.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-2@2x-80.jpg\" alt=\"Serp Enhanced mockup\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Serp Enhanced project<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f43e55 elementor-widget elementor-widget-heading\" data-id=\"1f43e55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prototyping<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674c73c elementor-widget elementor-widget-text-editor\" data-id=\"674c73c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After validating the design of the mockups, I proceeded to create a new high-definition (HD) prototype.<\/p><p><br \/>The purpose of this additional prototype was to revalidate interactions, as there had been some adjustments since the wireframe stage, and we wanted to confirm their effectiveness. This step enabled us to assess whether the new design offered a simpler and faster way to search compared to the previous version.<br \/><br \/>This realization led us to simplify the setup configuration even further, ensuring a more streamlined and efficient user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c592f4 elementor-widget elementor-widget-video\" data-id=\"6c592f4\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/ugocd.com\\\/eng\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/prototyping-mockups-serp-enhanced-2@2x-80.jpg&quot;,&quot;id&quot;:1417,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Serp Enhanced mockup&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototype-serp-enhanced.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototyping-mockups-serp-enhanced-2@2x-80.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Serp Enhanced mockup\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 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data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e738ca2\" data-elementor-lightbox-title=\"Prototype created in Adobe XD\" data-elementor-lightbox-description=\"Prototype created in Adobe XD\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNiwidXJsIjoiaHR0cHM6XC9cL3d3dy51Z29jZC5jb21cL2VuZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3Byb3RvdHlwZS1lbmhhbmNlZC1zZXJwLUAyeC04MC5qcGciLCJzbGlkZXNob3ciOiJlNzM4Y2EyIn0%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototype-enhanced-serp-@2x-80.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototype-enhanced-serp-@2x-80.jpg\" alt=\"Prototype created in Adobe XD\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Prototype created in Adobe XD<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e738ca2\" data-elementor-lightbox-title=\"Prototype created in Adobe XD\" data-elementor-lightbox-description=\"Prototype created in Adobe XD\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTQyNywidXJsIjoiaHR0cHM6XC9cL3d3dy51Z29jZC5jb21cL2VuZ1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyM1wvMTFcL3Byb3RvdHlwZS1lbmhhbmNlZC1zZXJwLTJAMngtODAuanBnIiwic2xpZGVzaG93IjoiZTczOGNhMiJ9\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototype-enhanced-serp-2@2x-80.jpg\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/prototype-enhanced-serp-2@2x-80.jpg\" alt=\"Prototype created in Adobe XD\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Prototype created in Adobe XD<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 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533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da480a elementor-widget elementor-widget-heading\" data-id=\"6da480a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration of the UI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1167464 elementor-widget elementor-widget-text-editor\" data-id=\"1167464\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Front team typically establishes the code&#8217;s foundation and refines the structure of the stylesheets.<\/p><p><br \/>Following that, I fine-tune the design within the code. I utilize the terminal to connect to a personal VM (virtual machine), and for this project, we employed Bitbucket, a web-based platform for version control and collaboration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30bd7bb e-flex e-con-boxed e-con e-child\" data-id=\"30bd7bb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf35d0c elementor-widget elementor-widget-heading\" data-id=\"cf35d0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b8a03 elementor-widget elementor-widget-heading\" data-id=\"e4b8a03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enhancing User Engagement Beyond MVP1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095fbe4 elementor-widget elementor-widget-text-editor\" data-id=\"095fbe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following the release of our initial version (MVP1), we leveraged data from Google Analytics, comments in our NPS, and Hotjar to identify areas in need of improvement.<\/p><p>We noticed a significant increase in click rates within our &#8216;Reports&#8217; tab, while our &#8216;Statistics&#8217; tab saw a substantial decrease in user engagement.<\/p><p>As a result, we made the strategic decision to merge these two tabs, further enhancing the user experience.<\/p><p>Throughout this iterative (agile) process, I continued to collaborate with the product team to oversee progress and implement refinements, extending our efforts well beyond the initial release, even several months afterwards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d3f44 elementor-widget elementor-widget-image\" data-id=\"24d3f44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1265\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80.jpg\" class=\"attachment-full size-full wp-image-1422\" alt=\"Surveillance after the release\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80.jpg 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80-300x158.jpg 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80-1024x540.jpg 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80-768x405.jpg 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80-1536x809.jpg 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/user-engagement@2x-80-2048x1079.jpg 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Surveillance after the release<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The platform faced issues with fluidity and navigation ergonomics, which required an improvement in search speed for a more efficient user experience. We achieved a smoother navigation experience that helped people easily navigate between documents. Some of the designs presented here were conceptual proposals that had not been validated for release.<\/p>\n","protected":false},"author":1,"featured_media":1421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UGO CD | UX\/UI Visual designer | Case study - Optimizing SERP Navigation<\/title>\n<meta name=\"description\" content=\"The platform faced issues with navigation ergonomics, which required an improvement in search speed for a more efficientuser experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing SERP Navigation\" \/>\n<meta property=\"og:description\" content=\"The platform faced issues with navigation ergonomics, which required an improvement in search speed for a more efficientuser experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/\" \/>\n<meta property=\"og:site_name\" content=\"UGO CD | UX\/UI Visual designer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ugocd\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ugocd\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T18:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T16:11:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/case-study-serp-enhanced@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1101\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ugocd\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Optimizing SERP Navigation\" \/>\n<meta name=\"twitter:description\" content=\"The platform faced issues with navigation ergonomics, which required an improvement in search speed for a more efficientuser experience.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/case-study-serp-enhanced@2x.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ugocd\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/\"},\"author\":{\"name\":\"ugocd\",\"@id\":\"https:\/\/www.ugocd.com\/eng\/#\/schema\/person\/bc7398817acab49fb7bcf72140b7654d\"},\"headline\":\"Optimizing SERP Navigation\",\"datePublished\":\"2023-11-07T18:30:56+00:00\",\"dateModified\":\"2023-11-08T16:11:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/\"},\"wordCount\":1037,\"publisher\":{\"@id\":\"https:\/\/www.ugocd.com\/eng\/#\/schema\/person\/bc7398817acab49fb7bcf72140b7654d\"},\"image\":{\"@id\":\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/11\/ser-enhanced-feature@2x.png\",\"articleSection\":[\"UX \/ UI Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/\",\"url\":\"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/serp-enhanced\/\",\"name\":\"UGO CD | UX\/UI Visual designer | Case study - 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