{"id":798,"date":"2023-06-04T11:03:15","date_gmt":"2023-06-04T11:03:15","guid":{"rendered":"https:\/\/ugocd.com\/eng\/?p=798"},"modified":"2023-11-07T18:30:40","modified_gmt":"2023-11-07T18:30:40","slug":"analytics","status":"publish","type":"post","link":"https:\/\/www.ugocd.com\/eng\/ux-ui-case-studies\/analytics\/","title":{"rendered":"Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"798\" class=\"elementor elementor-798\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4af42 e-flex e-con-boxed e-con e-parent\" data-id=\"bd4af42\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b6650a e-flex e-con-boxed e-con e-child\" data-id=\"5b6650a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0029be elementor-widget elementor-widget-heading\" data-id=\"d0029be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78cf966 elementor-widget elementor-widget-heading\" data-id=\"78cf966\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About ReportLinker<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542f920 elementor-widget elementor-widget-text-editor\" data-id=\"542f920\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ReportLinker is a SaaS platform that provides access to a comprehensive collection of market research reports, helping businesses and professionals stay informed about industry trends and make well-informed decisions.<\/p><p>The platform serves as a hub for market research reports, industry analysis, and statistics compiled by leading market research firms, publishers, and analysts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2a3ad elementor-widget elementor-widget-heading\" data-id=\"ef2a3ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Client: ReportLinker  |  Role: UI Designer  |  Date: November 2022  |  Team: 7 members<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebec397 e-flex e-con-boxed e-con e-child\" data-id=\"ebec397\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c23f13c e-flex e-con-boxed e-con e-child\" data-id=\"c23f13c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-055ecad elementor-widget elementor-widget-text-editor\" data-id=\"055ecad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ReportLinker<\/p>\n<span class=\"description\">Client<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec6d1bf e-flex e-con-boxed e-con e-child\" data-id=\"ec6d1bf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-879b6c9 elementor-widget elementor-widget-text-editor\" data-id=\"879b6c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI designer<\/p><p><span class=\"description\">My role<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-001a6a4 e-flex e-con-boxed e-con e-child\" data-id=\"001a6a4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f05f85 elementor-widget elementor-widget-text-editor\" data-id=\"0f05f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nov. 2022<\/p><p><span class=\"description\">Year<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-285bbdc e-flex e-con-boxed e-con e-child\" data-id=\"285bbdc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db2e83 elementor-widget elementor-widget-text-editor\" data-id=\"6db2e83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1 Stakeholder<\/p><p>1 Customer success lead<\/p><p>1 Data Analyst<\/p><p>3 Developers<\/p><p><span class=\"description\">7 Team members<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a214e64 elementor-widget elementor-widget-heading\" data-id=\"a214e64\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">My contributions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fdfd5 e-flex e-con-boxed e-con e-child\" data-id=\"62fdfd5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-212b972 e-flex e-con-boxed e-con e-child\" data-id=\"212b972\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720e706 elementor-widget elementor-widget-text-editor\" data-id=\"720e706\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI Design<\/p><p><span class=\"description\">Ilustrator<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81a4afa e-flex e-con-boxed e-con e-child\" data-id=\"81a4afa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc325b elementor-widget elementor-widget-text-editor\" data-id=\"2bc325b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prototype<\/p><p><span class=\"description\">Figma \/ Adobe XD<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8be2524 e-flex e-con-boxed e-con e-child\" data-id=\"8be2524\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24ea130 elementor-widget elementor-widget-text-editor\" data-id=\"24ea130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Doc Design<\/p><p><span class=\"description\">PPT<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da25dce e-flex e-con-boxed e-con e-child\" data-id=\"da25dce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4857196 elementor-widget elementor-widget-text-editor\" data-id=\"4857196\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integration<\/p><p><span class=\"description\">Gitlab, Less, Vue, Tailwind<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03ab2de e-flex e-con-boxed e-con e-child\" data-id=\"03ab2de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb2e0f elementor-widget elementor-widget-heading\" data-id=\"fcb2e0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">cONTEXT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10026e1 elementor-widget elementor-widget-heading\" data-id=\"10026e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Users seek rapid market analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36e151 elementor-widget elementor-widget-text-editor\" data-id=\"f36e151\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Users required a comprehensive overview of the happenings within their industry of interest, but in a quick and efficient manner.<br \/>This would enable them to quickly scan through the options and select the ones that piqued their interest the most for a detailed examination.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b47390 e-flex e-con-boxed e-con e-child\" data-id=\"7b47390\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea203f8 elementor-widget elementor-widget-heading\" data-id=\"ea203f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4df928 elementor-widget elementor-widget-heading\" data-id=\"d4df928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Empowering Comprehensive Market Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de409fc elementor-widget elementor-widget-text-editor\" data-id=\"de409fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The product design team came up with the idea of creating a new feature that addresses this commonly demanded user need.<\/p><p>After some discussions on how to name it, we called it Analytics.<\/p><p>The objective of the project was to bridge the existing gap between analysts and various stakeholders within a company to provide a comprehensive view of what is happening in a market, region, or industry very quickly.<\/p><p>Analytics will enable users to go beyond their knowledge of a segment, competitor, or market through the data generated by ReportLinker&#8217;s AI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b497b2 e-flex e-con-boxed e-con e-child\" data-id=\"7b497b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba658a elementor-widget elementor-widget-heading\" data-id=\"2ba658a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590c161 elementor-widget elementor-widget-heading\" data-id=\"590c161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sentiment Analysis Feature Unveiled<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194506d elementor-widget elementor-widget-text-editor\" data-id=\"194506d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We encountered some technical constraints. The R&amp;D team was still in the process of developing a feature called Sentiment Analysis (SA).<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\">The purpose of this feature was to offer users a rapid overview of the top-performing and worst-performing sectors. From a visual standpoint, it would employ a color-coded system with three variations: green indicating positive performance, red indicating negative performance, and gray indicating neutral performance.<\/span><\/p><p>\u00a0<\/p><p>These color codes would be utilized to emphasize news excerpts that users come across on the platform. The completion of this feature was essential to initiate the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-130faae e-flex e-con-boxed e-con e-child\" data-id=\"130faae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b708d elementor-widget elementor-widget-heading\" data-id=\"f7b708d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kick-off<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af18a09 elementor-widget elementor-widget-heading\" data-id=\"af18a09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHY and WHO (Strategy)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ed05d elementor-widget elementor-widget-text-editor\" data-id=\"b6ed05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step was to define why we were undertaking this project.<\/p><p>To achieve this, we needed to empathize and actively listen to users in order to better understand their needs. This allowed us to work towards developing a solution that would effectively assist them.<\/p><p>We found out that the reason is that many users require quick visibility into their sectors. This is something commonly requested in interviews with the sales team, and the platform was not efficiently providing it. The sales team constantly listens to users and shares the most recurrent needs with the product team.<\/p><p>The target audience includes analysts, researchers, and business intelligence managers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f706f07 e-flex e-con-boxed e-con e-child\" data-id=\"f706f07\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f45c425 e-con-full e-flex e-con e-child\" data-id=\"f45c425\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f54bb elementor-widget elementor-widget-image\" data-id=\"72f54bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"220\" height=\"220\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/user-picture.svg\" class=\"attachment-large size-large wp-image-1298\" alt=\"User picture\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15402fd elementor-widget elementor-widget-text-editor\" data-id=\"15402fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Head of Sales Development\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-084ade1 e-con-full e-flex e-con e-child\" data-id=\"084ade1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbb7c5e elementor-widget elementor-widget-text-editor\" data-id=\"dbb7c5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Sector:<\/strong> Steel manufacturing company.<\/li><li><strong>Objectif:<\/strong> Suivre et anticiper diff\u00e9rents types de mouvements sur les segments d\u2019activit\u00e9 de l\u2019entreprise, dans diff\u00e9rents territoires, et leur acteurs associ\u00e9s.<\/li><li><strong>Challenges:<\/strong> Commercial. Being able to adapt the business activities to the signals detected in these markets.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f0146 elementor-widget elementor-widget-heading\" data-id=\"41f0146\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT (Scope)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3fc1aa elementor-widget elementor-widget-text-editor\" data-id=\"b3fc1aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Introduce a new feature that serves as a bridge, connecting analysts and various stakeholders within a company, to deliver a comprehensive overview of market, regional, or industry developments.<br \/><br \/>This feature will effectively present and make the extracted information from the platform easily understandable and accessible.<br \/><br \/>Based on users&#8217; recurring inquiries, we identified the key questions that this tool needed to address:<br \/><br \/><\/p><ul><li>Which regions of the world are they interested in monitoring?<\/li><li>Which actors do they want to follow?<\/li><li>Which sectors are they interested in?<\/li><li>What are the indicators that allow them to evaluate the health status of the monitored markets?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4602cd e-flex e-con-boxed e-con e-child\" data-id=\"d4602cd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42efa2c elementor-widget elementor-widget-heading\" data-id=\"42efa2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ideate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0f2a1 elementor-widget elementor-widget-heading\" data-id=\"9c0f2a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Structure<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0baca1 elementor-widget elementor-widget-text-editor\" data-id=\"d0baca1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We established the information architecture and navigation to outline the user interaction and navigation within the existing product features. The creation of workflows allowed us to quickly identify pain points when users attempt to accomplish a task.<br \/><br \/>Additionally, it enabled the frontend team to establish a more logical workflow for development tasks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d6e6b elementor-widget elementor-widget-image\" data-id=\"32d6e6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2401\" height=\"1120\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x.png\" class=\"attachment-full size-full wp-image-978\" alt=\"Platform Information architecture\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x.png 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x-300x140.png 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x-1024x478.png 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x-768x358.png 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x-1536x717.png 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ideate-analytics@2x-2048x955.png 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Platform Information architecture<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e655a80 elementor-widget elementor-widget-heading\" data-id=\"e655a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benchmark<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8559b elementor-widget elementor-widget-text-editor\" data-id=\"2a8559b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We explore and search for data visuals that can help us achieve the objective of the feature: providing a quick and comprehensive overview of market, regional, or industry developments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8746b74 elementor-widget elementor-widget-image\" data-id=\"8746b74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2401\" height=\"835\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x.png\" class=\"attachment-full size-full wp-image-979\" alt=\"Bubble Matrix\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x.png 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x-300x104.png 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x-1024x356.png 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x-768x267.png 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x-1536x534.png 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/benchmark-analytics@2x-2048x712.png 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bubble Matrix<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2579895 elementor-widget elementor-widget-heading\" data-id=\"2579895\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wireframes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9770543 elementor-widget elementor-widget-text-editor\" data-id=\"9770543\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The product team created wireframes to visualize and refine their conceptual ideas. I delved deep into it and made adjustments to simplify the concept. During the evaluation of the initial wireframes, it became apparent that the matrix configuration was overly complex.<br \/><br \/>To enhance usability and facilitate testing, I proposed the removal of unnecessary elements, focusing solely on essential components.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b021aa1 elementor-widget elementor-widget-image\" data-id=\"b021aa1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1069\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x.png\" class=\"attachment-full size-full wp-image-980\" alt=\"Analytics early wireframes created by the product team.\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x.png 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x-300x134.png 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x-1024x456.png 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x-768x342.png 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x-1536x684.png 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/wireframes-analytics@2x-2048x912.png 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Analytics early wireframes created by the product team.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87012c elementor-widget elementor-widget-heading\" data-id=\"b87012c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">UI Design<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1f9fb6 elementor-widget elementor-widget-text-editor\" data-id=\"c1f9fb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following extensive meetings with the product team, we established the desired elements for this feature. My primary challenge was to persuade stakeholders to prioritize simplicity and reduce the number of interactions, especially for the initial release. Our aim was to gather valuable feedback through testing, enabling us to make necessary adjustments and validate any hypotheses.<br \/><br \/>To design the UI, I employed Illustrator as my tool of choice. Within this platform, I meticulously crafted all the elements, emphasizing proper alignment, composition, contrast, and legibility to enhance the overall user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd1b65 elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"8fd1b65\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;no&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8fd1b65\" data-elementor-lightbox-title=\"Serp Enhanced mockup\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Serp Enhanced project\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg1LCJ1cmwiOiJodHRwczpcL1wvd3d3LnVnb2NkLmNvbVwvZW5nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvdWktZGVzaWduLWFuYWx5dGljcy12M0AyeC5wbmciLCJzbGlkZXNob3ciOiI4ZmQxYjY1In0%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ui-design-analytics-v3@2x.png\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ui-design-analytics-v3@2x.png\" alt=\"Serp Enhanced mockup\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Serp Enhanced project<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8fd1b65\" data-elementor-lightbox-title=\"Analytics Design interface\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Analytics Feature interface.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTg0LCJ1cmwiOiJodHRwczpcL1wvd3d3LnVnb2NkLmNvbVwvZW5nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvdWktZGVzaWduLWFuYWx5dGljcy12MkAyeC5wbmciLCJzbGlkZXNob3ciOiI4ZmQxYjY1In0%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ui-design-analytics-v2@2x.png\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ui-design-analytics-v2@2x.png\" alt=\"Analytics Design interface\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Analytics Feature interface.<\/figcaption><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"8fd1b65\" data-elementor-lightbox-title=\"Analytics Design interface\" data-elementor-lightbox-description=\"Here\u2019s a snapshot of the final designs of the Analytics Feature interface.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTkyLCJ1cmwiOiJodHRwczpcL1wvd3d3LnVnb2NkLmNvbVwvZW5nXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNlwvdWktZGVzaWduLWFuYWx5dGljc0AyeC0xLnBuZyIsInNsaWRlc2hvdyI6IjhmZDFiNjUifQ%3D%3D\" href=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ui-design-analytics@2x-1.png\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/ui-design-analytics@2x-1.png\" alt=\"Analytics Design interface\" \/><div class=\"swiper-lazy-preloader\"><\/div><figcaption class=\"elementor-image-carousel-caption\">Here\u2019s a snapshot of the final designs of the Analytics Feature interface.<\/figcaption><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4900103 elementor-widget elementor-widget-heading\" data-id=\"4900103\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Prototype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb3d7c elementor-widget elementor-widget-text-editor\" data-id=\"7cb3d7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the UI design is validated in terms of colors, composition, and wording, I proceed to develop a prototype. This phase is crucial as it confirms the accurate navigation flow and interactions between different pages.<br \/><br \/>The prototype also provides the product team with a realistic visualization of the product, enhancing their confidence in what they can expect in the final version. Additionally, it allows the frontend team to observe and better understand the interactions, facilitating the coding process.<br \/><br \/>In this specific case, the prototype played a crucial role in validating that certain stages in the configuration were still not essential.<br \/><br \/>This realization led us to simplify the setup configuration even further, ensuring a more streamlined and efficient user experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e1189a elementor-widget elementor-widget-image\" data-id=\"2e1189a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1074\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x.png\" class=\"attachment-full size-full wp-image-981\" alt=\"Prototype in Figma\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x.png 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x-300x134.png 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x-1024x458.png 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x-768x344.png 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x-1536x687.png 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/prototype-analytics@2x-2048x916.png 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Prototype in Figma<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e839d elementor-widget elementor-widget-heading\" data-id=\"23e839d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design doc<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8f1f8 elementor-widget elementor-widget-text-editor\" data-id=\"6d8f1f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We kicked off the project with the frontend team once the prototype had been validated. Prior to this, we had already presented the design progress, gathered feedback, and made necessary adjustments to address technical constraints and UX issues that were initially overlooked.<br \/><br \/>However, despite providing explanations to the frontend team, it was challenging for them to remember all the details. While the prototype was helpful, they required more specific explanations to accurately bring the product to life as envisioned by the product team.<br \/><br \/>To address this, I created a comprehensive document called the &#8220;Design Doc&#8221; specifically for the frontend team. In parallel, the project manager defined the business rules for the backend in a separate, less visually-oriented document.<br \/><br \/>The Design Doc covers all the UI elements and provides detailed explanations for their presence and purpose, ensuring clarity and consistency throughout the development process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98d02b elementor-widget elementor-widget-image\" data-id=\"d98d02b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1129\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x.png\" class=\"attachment-full size-full wp-image-982\" alt=\"Design documentation\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x.png 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x-300x141.png 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x-1024x482.png 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x-768x361.png 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x-1536x722.png 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/design-doc-analytics@2x-2048x963.png 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Design documentation<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446526b elementor-widget elementor-widget-heading\" data-id=\"446526b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration of the UI<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a601d58 elementor-widget elementor-widget-text-editor\" data-id=\"a601d58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For complex projects, it is the Frontend team that takes charge of the visual integration in the initial stage.<br \/><br \/>Once they have completed the full development, it is my responsibility to refine and align it with the validated mockups in the code.<br \/><br \/>For this project they used VUE and I use tailwindcss, a utility-first CSS framework that provides a set of pre-defined classes that helps build user interfaces faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98785d1 elementor-widget elementor-widget-image\" data-id=\"98785d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2401\" height=\"1073\" src=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x.png\" class=\"attachment-full size-full wp-image-983\" alt=\"For the integration I used tailwindcss\" srcset=\"https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x.png 2401w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x-300x134.png 300w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x-1024x458.png 1024w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x-768x343.png 768w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x-1536x686.png 1536w, https:\/\/www.ugocd.com\/eng\/wp-content\/uploads\/2023\/06\/integration-analytics@2x-2048x915.png 2048w\" sizes=\"(max-width: 2401px) 100vw, 2401px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d903313 e-flex e-con-boxed e-con e-child\" data-id=\"d903313\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4beb4 elementor-widget elementor-widget-heading\" data-id=\"6a4beb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The outcome<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8995847 elementor-widget elementor-widget-heading\" data-id=\"8995847\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Iteration process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4dfe66 elementor-widget elementor-widget-text-editor\" data-id=\"d4dfe66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We conducted a beta test to gather user feedback and assess their response to the feature. Our primary goal was to determine the level of user comprehension and whether the feature effectively addressed their initial problem of spending too much time on research by providing a quick market overview. We also sought to evaluate the usability of the feature.<br \/><br \/>Based on the answers to these questions, we began making adjustments to the feature. Some of these adjustments included creating deliverables, such as a detailed document outlining the matrix. We also increased the configuration space, as the initial popup was too small. Now, the configuration interface occupies most of the screen, enhancing user comfort during the matrix creation process.<br \/><br \/>Initially, the matrices were presented in a carousel format, enabling easy navigation between them. However, user feedback revealed a preference for having individual pages open, which facilitated seamless sharing with their teams.<br \/><br \/>Furthermore, users expressed a need to export the visuals as emails or for easy downloading. This discovery opened new opportunities for future development, aligning with user interests and requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b38da0 elementor-widget elementor-widget-heading\" data-id=\"5b38da0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enhancing Sales Efficiency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d3204 elementor-widget elementor-widget-text-editor\" data-id=\"c9d3204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The response to this feature has been excellent, as it significantly expedites the sales process on the platform. Users are delighted with a visual product that allows for easy sharing.<br \/><br \/>Users have expressed their desire for additional enhancements to this feature, and I worked with the product team to diligently fulfill those requests and deliver the best possible solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Analytics is a project that I helped develop for a tech enterprise called ReportLinker. Most of my help was in the UI and the UX reflection. It lasted for several months due to the iterative process we followed. We even utilized the prototype I developed to gather feedback as soon as possible from our clients. It is a highly visual project, and I thoroughly enjoyed contributing to its development.<\/p>\n","protected":false},"author":1,"featured_media":827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-ui-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UGO CD | UX\/UI Visual designer | Case study - Analytics<\/title>\n<meta name=\"description\" content=\"Analytics is a project that I helped develop for a tech enterprise called ReportLinker. 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